Category: Marketing

How to Improve Traffic to Your Business Website

If you are a business owner, something that you have likely done is create a business website. In this day and age, it is impossible for businesses to survive without an online presence, as we live in a very internet-orientated world.

If you have had a website made, you may be shocked that it is not getting the initial traffic that you thought it may. A very common mistake that a lot of business owners make is believing that people will just stumble across their business site. However, something that you have to keep in mind is that there are billions of different websites on the internet and people tend to only click on the first page of websites that pop up after a quick google search.

If you are getting very little traffic to your website, you may be thinking that the work you put into creating your website is useless. However, there is absolutely no need to give up, as there are many ways that you can increase the popularity of your website. Here is how to improve the traffic to your business website.

• Think About SEO

If you are someone that is not familiar with SEO, you will be glad to know that it is quite a straightforward process. SEO stands for Search Engine Optimization and it is a technique that is used all over the internet to improve the popularity of websites. Its intentions are within its name and these intentions are to make your website appear higher up in the google search engine.

This is done by creating posts on several websites that link to your business page. The more that your page is mentioned on the internet and the more that people click the link to your page, the more likely it is to appear higher in search engines.

There are plenty of businesses that can help you achieve online success and if you want a company with a lot of experience, you can employ the link building services at Outreach Monks, as they have years of experience when it comes to link building.

• Use Social Media

Another great way that you can improve the traffic to your business website is by using social media. Social media is a great way to reach out to potential customers and the best part about it is that it is completely free.

Right now there are a number of different social media platforms that you can use. If you want to use something that has proven to be reliable, you could choose to use something like Facebook, which puts a big focus on the promotion of businesses.

Though Facebook is a fantastic platform for business promotion, right now a lot of businesses are using TikTok to reach out to a potential audience. This is because TikTok is very visual-based, which allows businesses to promote the products and services that they are offering. You can link directly to your page from your TikTok video and so you will be able to gain much more traffic.

Easy Ways to Keep Your Office Clean

You’re surrounded by a million germs (maybe even more) as you sit at your computer, type on your keyboard, and sip from your coffee cup.

Your workplace surfaces are, in fact, one of the top bacteria hotspots that you come in contact with every day.

According to a survey, desks and keyboards can be breeding grounds for bacteria, but these surfaces are rarely cleaned.

One-third of respondents said they clean their keyboard and mouse about once a month; about three-quarters said they clean their desk about once a month.

These bad habits can lead to a germ-filled office, potentially making you sick and affecting work.

So, learning to keep your office clean is vital to ensure a healthy and comfortable working space.

How to keep your office clean?

Here are proven ways to keep your office clean:

• Clear the space. Take everything off the desk, drawers, and shelves. Having cleared your desk, drawers, and shelves, now is the perfect time to wipe and clean off every surface. Clean off all surfaces and dust your computer equipment too.
• Check every item on the desk. It may surprise you to find out how many pens, paper folders, sticky notes, and other supplies you’ve had all this time! Take time to assess every item and get rid of those you don’t need. The aim is to get a spacious and more comfortable working desk!
• Rearrange your space. To make it easier for you to access items that you use regularly, keep them close at hand. If it seems like your space still gets messy a few minutes after decluttering, it’s time to consider redesigning your layout.
• Clean regularly. Clean your office regularly. Make sure to keep your things in their designated places after using them.
• Disinfect! Sanitize your desk with a disinfectant wipe at the end of the day to prevent germs from spreading and to keep the space immaculately clean.

What are the benefits of having a clean office?

Apart from having a comfortable working space, here are the other benefits of having a clean office:

• Increased productivity. Clean, organized offices are less distracting since there are no cluttered objects to look at. This improves concentration, resulting in better work. As a result, you become more productive!
• Better work environment. There is nothing more disturbing than walking into an office that looks like it’s been destroyed by a tornado or burglarized. A clean office promotes better relationships between workers, employers, and the company. Everyone should be inspired to work if their workspace environment is clean and tidy.
• Gives a good impression. An organized and clean office demonstrates your company’s loyalty and professionalism. You want to impress your prospective client or customer by having a clean and organized office the moment they walk through the door.

Final Words

There are many tactics that you can apply to keep your office clean. These include decluttering and learning to value every space in your office.

Keep the things you really need and get rid of stuff that’s wasting too much space in your office. Also, be sure to keep things in their designated places after using them.

One of the best maid services I found recommended applying the Marie Kondo way of organizing things to achieve a tidy and clean office. Basically, dispose of things that have no value.

Keeping your workspace clean and tidy presents various benefits such as increased productivity, better work performance, and a good impression on the company.

So, keep your office clean and be ready to seize the day!

What to Look Out for When Buying a Second Hand Car for Your Business

Second hand cars are cheaper and practical to own, especially when your business requires daily road trips to get to your appointments.

Besides, there are various choices for second hand cars that are still in good condition, which you can get at a reasonable price.

Moreover, it is essential to know a few factors that can help you choose the right second hand car for your business.

But really, it’s not rocket science. All you have to do is inspect the car physically, take it for a quick spin, and if it all seems promising, you’re all set!

What to Consider When Buying a Second Hand Car for Your Business

Generally speaking, there are several factors to consider when buying a second hand car. These include price, mileage, the overall condition of the vehicle, and so on.

Obviously, no one wants an overpriced car. So, check and compare the prices of second hand cars in your area. The aim is to find something that is affordable and still running excellently.

In that sense, the overall condition of the car is vital too. You should inspect the vehicle inside and out to ensure it is in a good state. It would be wise to create a checklist of things to check before agreeing to buy a second hand car.

Of course, mileage is another thing to consider when buying a used vehicle. If a car has a mileage of 150,000 miles or more, it’s a well-maintained vehicle. It also shows that the car is mainly running due to regular care.

After taking all three factors into consideration, you can decide on picking the best second hand vehicle for your business.

What should you look out for when buying a second hand car?

Now:

Let’s look briefly at the top things you should check when buying a second hand car. These include dents and scratches, lights, tires, smell, and the engine.

Checking for dents and scratches is vital as it can help you determine the kind of repair that has been done on the vehicle. So, take your time to look at the interior and exterior parts of the car.

Also, check the lights to see if they’re all working. You can ask someone to see if all lights are working properly.

If tires do have severe wear, it’s a sign that the vehicle is not regularly maintained by rotating the wheels.

Another thing to look out for is the smell; you can usually identify any car problem through smell. A moldy smell is typically a sign of water leakage!

There’s usually a long list of things to look out for when purchasing a car for business or personal use. It’s also wise to expand your choices to ensure you acquire something that you can use practically.

Conclusion

Taking your time to check the interior and exterior parts of the car is essential when buying a second hand vehicle.

Also, you should keep in mind the features that can help things get easy for you if you’re running a business.

Moreover, you should also consider the cost of running a second hand car. If your newly-owned vehicle is over three years old, an MOT test is required by law to check its parts.

MOT Colchester Garage is one of the best MOT testing services if you reside in the UK!

Lastly, take the vehicle for a quick drive and test all its features before buying it.

Good luck, and may you get the best ride for your business!

How the Advent of the Internet has Changes the Business World

Particularly in the last decade the internet has come around as one of the most used developments in computer and mobile technology ever. These days everything runs with some form of internet connection in order to make our lives efficient and easy, the requirement of a solid internet connection has never been greater as the tech giants roll out more and more products. In this internet age, you may be experiencing some great changes in your business, from more and more tech appliances to video call boardroom meetings, you will find that there isn’t much that can escape the need for the internet.

 

A classic business setting used to consist of a group of offices and a handful of computers and phones, nowadays you will find technological feats like virtual meeting spaces, cloud data storage as opposed to a classic filing cabinet and wall to wall internet coverage. Some argue that the old ways are better than these new technological improvements and others greet it with open arms. Below are a few instances that you may notice becoming more advanced in your business.

 

Filing

Your business is likely to house a variety of important documents that need to be stored safely and securely as well as be organized for efficiency in the workplace. You may have noticed a decline in the amount of physical filing that goes on around your offices, instead of many businesses are turning to online data storage which provides an unlimited amount of space in a secure and recoverable cloud. Some prefer to stick with physical documentation because by transferring online you open your business up to the threat of online crime and being hacked and your files being leaked.

Meetings

Gone are the days of traveling long distances in order to meet with a business associate or conduct a meeting with your team, virtual board meetings are commonly used now with services such as Zoom and Skype allowing video calling in groups. Simply arrange the call and instead of having to be physically present people from around the world can chat in one group call. This not only makes meetings much more efficient but widens the range to the number of people you can talk to. Without the need for physical presence you can speak to any overseas contacts you may have with ease.

Computers

Businesses have used computers for a very long time, they provide research and networking solutions and are great tools in any business situation. However the computers that were available ten years ago have drastically changed to what we now have access to. With improved processing speeds and new functions being included in the recent releases, offices are now equipped with high-quality professional-grade devices that can provide a great deal of help in the business environment. Although these technological advances are great, a downside would be that the need for an upgrade is much more frequent.

 

Phones

Like computers, phones are essential in an office situation in order to communicate with staff and business associates. Although many would say that the older models are absolutely fine in terms of functionality many businesses have been upgraded with newer models with some companies going as far as providing employees with their own smartphone. These steps may seem drastic but they do make life easier in the business setting in terms of having a virtual, organized contact book and better connection to make calls overseas. Much like the effect of improving computer systems, phone upgrades broaden the range of the people you are able to contact.

 

Customer Interaction

Your interactions with customers as a business can make or break your rate of success, it has been a business mantra to value customer service and to ensure customers have a positive experience with you and your business. Nowadays as opposed to actual physical interaction you will be communicating with customers over social media or your webpage. It is important to remember that although the platform has changed you must still interact with customers professionally and ensure their needs are met just as well as if you were directly speaking to them.

 

IT Support

With all of the new technology being implemented into your workplace it is likely that you will have some trouble with it at some point or another. Technology is an extremely useful attribute, until it stops working which has meant in many businesses sourcing an IT support service. With so many new kinds of internet technology being used in day to day business life some businesses need managed IT services in order to limit the damage done by technology issues. Although new technology is a blessing, when it goes wrong if your business is too dependant it can have huge consequences, this is why it is important to have a physical contingency if things go south.

 

Advertising

With the huge dependence on the internet and social media that is around in today’s society it makes sense that advertising has shifted to an online platform too. Compared to the more physical advertising formats such as leaflets and billboards to today’s advertising which is conducted on an internet platform. Businesses use the popularity of social media in order to launch huge marketing campaigns that have the ability to reach millions of people around the world thanks to the power of social media.

Why Video Marketing is Essential for Businesses in 2020

The digital age has come in full force. It is impossible to avoid it. The internet has become a hotbed of activity and consumerism. And you would be a fool not to utilize it. Video marketing is one of the most powerful and essential tools for any business. No matter what it is you sell, you will be losing out if you aren’t utilizing video marketing.
By this point, you should know who your target demographic is and have done plenty of market research. All of this is vital to creating a successful video advertisement. Below I will be listing the reason why video marketing vital and also a few tips on how to get the most out of your marketing.

YouTube

YouTube is a behemoth. The biggest and most viewed video platform on the planet. Everyone is on there and that means adverts on YouTube can reach everywhere. A company without a YouTube presence is already at a disadvantage. But it can be daunting stepping into the world of YouTube. Starting from zero views and working up is not easy. But there are ways around it. For YouTube views on my videos, I simply use themarketingheaven.com. Simply put they will provide you views for your video and give you that boost you need to get your marketing into the public eye. While YouTube is the primary video platform, do not be afraid to branch out into other video platforms as well such as Vimeo or Dailymotion.

Relatability

A key to successful advertisements is relatability. Your audience needs to be able to view your marketing and find something within it that they want or can relate to. Otherwise, they are simply going to ignore it. Print media is fine, but people can relate better with things they can see and hear. Videos are perfect for this. Showing scenarios that highlight your product that also allow your viewers to relate to the video will boost your sales enormously. To that end, you will also be able to relate to your target demographic by hiring actors or presenters that fit into that demographic and are relatable to your audience. This is also a great opportunity to stretch your creative muscles.

Print is Dead

Print advertising used to be a powerhouse. But these days people rarely buy print media. Newspapers and magazines sell less and less and often only to specific demographics. If you are a niche organization then maybe print media will be enough. But for the vast majority, you cannot rely on it. Digital marketing is the way forward. But to a greater extent, you can’t rely on simply static digital marketing either. If it isn’t a video, then people are often going to ignore it or even bypass it with an ad-blocker. Whereas having your own channel with your own videos means people will be gripped and able to view your content whenever.