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01/16/2021 Charles Post in Entrepreneurship,Raising Capital Leave a Comment on How Companies Use Instagram to Turn a Profit

How Companies Use Instagram to Turn a Profit

Big companies will utilize any tool at their disposal to turn a profit. It is the nature of capitalism that profit turns the world. And as much as you may or may not agree with it, it is the world we live in.

The best weapon you have at your disposal is knowledge. How you use that knowledge is up to you. But today we want to level the playing field by helping you learn about professional instagram accounts and how companies use them accounts to turn a profit.

The Power of Knowledge

You might be wondering why you would ever need to know any of this. If you are approaching this article as a business owner, then the information provided will give you an insight into how powerful a marketing tool Instagram can be. When used correctly, you can boost your business and turn a profit easily.

From the consumer side, it is important to understand what tactics businesses use to market themselves to you. This helps you better spend your money and allows you to notice things that might not seem like an advert at first, but on closer inspection, you might see it actually is.

Direct Marketing

Most big companies these days will have a number of social media accounts associated with their brand. Coca-Cola has a Twitter. Mcdonalds has a Facebook page. And all of them will make use of Instagram.

The most obvious advantage of Instagram for these companies is the ability to visually market their products. Nothing helps sell a product better than seeing it with your own two eyes. Especially with food-related products. In the past companies would use billboards and posters to achieve this. But this required physically being near the marketing to experience it. With Instagram, they can reach millions of people for free.

By adding to their stories they can actively engage with their customers as well. This doubles down as it tricks people into engaging with them, without realizing they are being marketed to.

 

Indirect Marketing

The more sneaky ways of marketing are what you need to be aware of. It is through these methods a company is able to secure a lot more profit and spread their influence.

The main way of doing this is with product placement. Companies will pay popular Instagram accounts to sneak their products into their live streams or photos. In the same sense of doing this with a TV show, it lets their product be seen without drawing direct attention to it. Studies have shown that this form of advertising affects us subconsciously.

Companies will pay out hundreds upon thousands of dollars to influencers to have them talk about their products. But they manage to mask this by having the influencer talk about the product as if they aren’t being sponsored. This practice is slowly dying out as Instagram is putting safeguards to make sure users are informing people if their content is being sponsored and by whom.

Another sneaky advertising method comes in the form of comedy. Companies like Wendy’s have seen massive success by using their Twitter account to roast people and tell jokes, rather than advertising their products. But this has the knock-on effect of making people associate happiness and laughter with the product in question. These unconscious associations are worth more to a company than any direct advertising. Once a brand is in your unconscious mind, it has secured profit from you.

05/27/2020 Charles Post in Marketing,Raising Capital Leave a Comment on 8 Sporting Firms to Consider Investing In

8 Sporting Firms to Consider Investing In

In a financial landscape that is only starting to recover from the coronavirus pandemic, we are only beginning to see a reinvestment in many stocks that had taken a loss in their value over the pandemic period now; investors are currently studying the market closely to see which stocks are most likely to bounce back first. This passage will explore this question and detail eight of the strongest rebounding sporting stocks to invest in.

 

Nike

Nike is known as the quintessential all-American clothing company, but in recent years it has started to make immense inroads into the Chinese market. With China being the first country to reopen its shopping hubs after the pandemic Nike has been able to build a strong amount of sales in the Asian market. This has led to Nike’s stock reclimbing by 2% every day; invest while you can.

 

Puma

More known for its running shoes nowadays Puma remains a sound investment in any market. Just like Nike Puma stocks are currently climbing at 2% every day; and with the Puma sponsorship being all over the re-opened German football first division Puma is a brand that will receive greater exposure over the coming months. Puma has been known to be kind to their investors gifting them with new shoes and other forms of new Puma produce; if you are looking for socks to match your new Puma’s I would highly recommend giving tiux a visit; offering comfortable socks for athletes.

 

Manchester United

What this latent corona period has seen is the return of sports in some form, and soccer has been no different. First founded in 1878 English soccer club Manchester United are now slated for a return by the end of June, which has led to a greater interest in the club as the market can testify. Not exploding like other sporting stocks on this passage Manchester United will be a real slow builder and is a brilliant inclusion for any investment portfolio.

 

Adidas

Adidas still remains the premier European sporting brand; and the corona pandemic has done nothing to change this fact, which the stock market shows. The German sportswear company has been reclaiming its stock at 3% every day. Remaining at the pricier end of the stock market with one share currently priced around the 230 Euro mark, but do not feel priced out by this fact as this price is always climbing.

 

New York Knicks

Bringing this passage back to the states you should give the New York Knicks a thought when investing. The New York Knicks have taken a beating in the stock market with basketball one of the sports that have been affected the most. Do not be in any doubt though when the NBA does return the stock is bound to rally, invest while you still can.

 

Comcast

Now some readers may be slightly confused by the inclusion of Comcast in a sports investment passage, but Comcast is actually the owners of Sky Sports the largest European sporting broadcaster. With stocks currently climbing by 2.5% every day it is clear that investors see potential. With prices sitting around 40 dollars a share this is a low risk and high reward stock.

 

Disney

In a similar vein to Comcast some readers may be surprised by the inclusion of Disney, but they are actually the owners of North American sporting giants ESPN. Now Disney’s performance in the stock market cannot be placed on ESPN alone, as Disney does have their fingers in many pies; but the figures still speak for themselves. Share prices are currently climbing by 3.5% every day; with a share price of around 120 dollars. Invest while you still can this one is a real climber.

 

Atlanta Braves

Finally, we will explore the Americas game of Baseball with the Atlanta Braves. The Braves stock is currently sitting at 17 dollars under its usual market price, but it is rallying. Investment in this stock is a real no brainer and I would invest heavily while this option is still viable.

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