Business Guides

Analysis: Digital Businesses vs Brick & Mortal Businesses

As the digital world expands, the argument rages on. Online shopping against traditional shopping. Amazon vs the Highstreets. What is better and why? And everyone seemingly has their views and opinions. But both have their strengths, and both have their weaknesses. And it can be difficult, especially for someone trying to break into the world of business, to know which method is best for them. Below I will look at both forms of business, their strengths and weaknesses.

Digital

Digital business has many distinct advantages. Firstly it can be accessed from the comfort of the customers home. This opens up many businesses to those who might not be able to travel as easily. Accessibility is an important part of any business.

Secondly, most digital businesses are accessible all day, every day. People can go shopping whenever they feel like it without being restricted by opening and closing times.

Digital Businesses allow anymore to make money, with a variety of different methods. This url shortener allows anyone with a link to easily set themselves up in affiliate marketing and make some money. This is perhaps the biggest advantage of digital businesses.

Classic Brick & Mortar

The most obvious advantage to an old school physical shop is that you can see the product you are buying up close and personal. You can make sure it is exactly what you want and what you need. Especially for clothes shopping, this is a huge advantage.

Secondly, physical stores often provide jobs for the local communities and stimulate money back into the local economy effectively. In the current financial climate, this is an extremely important factor.

Thirdly, physical stores allow people to often create stores that wouldn’t work online. Restaurants or custom bear creating stores are great examples of things that work best with a physical location.

 

The Best Business Tools for Start-Ups in 2020

Advertising

I would consider advertising to be a very important aspect for a start up business. Without advertising the public would not be able to see any products or services that you are offering, and what you charge for them. Advertising is also a great way to introduce your company to the world and gives a great opportunity to get valuable initial customer feedback on how your brand conveys itself and its message. Through advertising you are able to see any reactions to your start up business and should you encounter any issues or negative responses you are able to make modifications in the early stages of startup.

 

Webpages

A decent webpage is crucial to any start up business as this is the primary way that people can view your brand and business. Without spending the proper time and effort on a good webpage then users may choose to use an alternative company for what they need. At the end of the day your website may be the first impression of yourself and your business that is given to customers, if this first impression is not a good one then this can affect how successful you are initially and may also go onto spoil your reputation.

 

A Clear Message

For a company just starting out having a clear and distinct message and brand idea is a great way to gain custom. A distinct message and appeal is important as it adds to revenue, should a potential customer stumble upon any of your websites or advertising campaigns then a clear message allows them to make a swift decision as to whether they would like to purchase your products. Another way that having a clear message can boost your success is that it allows you to appeal to the specific demographic that would buy your produce.

Contacts

Another great tool for start up businesses would have to be a great set of contacts. By taking time and making the effort to collect as many contacts in the business world as you can, you are
able to build a rapport with as many people in the business world as you can. A great contacts list will come in handy at so many different times in your business life and it’s always at the time that you would least expect. Having many contacts and gaining a relationship with people in the business world means that you can get advice and help from people who know what they are talking about.

 

Why Video Marketing is Essential for Businesses in 2020

The digital age has come in full force. It is impossible to avoid it. The internet has become a hotbed of activity and consumerism. And you would be a fool not to utilize it. Video marketing is one of the most powerful and essential tools for any business. No matter what it is you sell, you will be losing out if you aren’t utilizing video marketing.
By this point, you should know who your target demographic is and have done plenty of market research. All of this is vital to creating a successful video advertisement. Below I will be listing the reason why video marketing vital and also a few tips on how to get the most out of your marketing.

YouTube

YouTube is a behemoth. The biggest and most viewed video platform on the planet. Everyone is on there and that means adverts on YouTube can reach everywhere. A company without a YouTube presence is already at a disadvantage. But it can be daunting stepping into the world of YouTube. Starting from zero views and working up is not easy. But there are ways around it. For YouTube views on my videos, I simply use themarketingheaven.com. Simply put they will provide you views for your video and give you that boost you need to get your marketing into the public eye. While YouTube is the primary video platform, do not be afraid to branch out into other video platforms as well such as Vimeo or Dailymotion.

Relatability

A key to successful advertisements is relatability. Your audience needs to be able to view your marketing and find something within it that they want or can relate to. Otherwise, they are simply going to ignore it. Print media is fine, but people can relate better with things they can see and hear. Videos are perfect for this. Showing scenarios that highlight your product that also allow your viewers to relate to the video will boost your sales enormously. To that end, you will also be able to relate to your target demographic by hiring actors or presenters that fit into that demographic and are relatable to your audience. This is also a great opportunity to stretch your creative muscles.

Print is Dead

Print advertising used to be a powerhouse. But these days people rarely buy print media. Newspapers and magazines sell less and less and often only to specific demographics. If you are a niche organization then maybe print media will be enough. But for the vast majority, you cannot rely on it. Digital marketing is the way forward. But to a greater extent, you can’t rely on simply static digital marketing either. If it isn’t a video, then people are often going to ignore it or even bypass it with an ad-blocker. Whereas having your own channel with your own videos means people will be gripped and able to view your content whenever.

What’s the Best Phone for Businesses in 2020

Phones these days are so much more than they used to be. They are essentially computers sized down to fit in the palm for your hand. They are powerful tools that can keep you in touch with those around you and also let you keep control of your business. To that end, deciding what phone you will use for your business is important and can be a difficult decision considering how saturated the market is with quality phones. Below are a couple of ideas for paths you could take and some of the advantages of each.

iPhone

The brand everyone knows. iPhone’s are sleek, user-friendly and accessible. By their very nature, they are designed to allow you, the user, a lot of freedom and control over your creative outlets and content. This includes businesses. They come packed with useful apps to keep yourself organised and they have a seamless interface for communication. The only downside to an iPhone is the price, which is often extremely high. But do not be afraid to go second hand. Get a refurbished iPhone for your business and you won’t regret it.

Samsung

Samsung phones are praised for their study interfaces, strong internal hardware and more consumer-friendly price tag. Although their user interfaces can sometimes be a bit less clear than iPhone, they are known for allowing a lot more technical freedom when it comes to apps and utility. To this end, a Samsung phone would be better suited for someone who needs to be able to access more intricate parts of their business on the move. Samsung phones are also more open to third-party software, which should only be installed at the users’ own risk, but can open more creative aspects for a company to follow.

Our Guide to Starting Your Own Tree Surgery Business in 2020

Working as a tree surgeon is hard work. It requires physical fitness along with the right knowledge to get the job done right. Though the job may be difficult, does that mean starting your own tree surgery business must be difficult too?

 

You first have to make sure that you have the finances for the operation, tree surgery is not something you can just do with the tools that are in your garden shed, you really need to invest in the right equipment and vehicles before you even begin advertising your business.  To do this you have to decide what kind of services you want to provide,  like maintenance or removal. Look at other tree surgeons in Greensboro NC and see if there are any gaps in the market. You may be able to fund this equipment from your own account or you may need to apply for a bank loan.

 

Having good quality equipment is also important when starting your own tree surgery business.  You’ll need chainsaws, safety equipment and a number of other items.  Make sure you don’t try to cut corners or get cheap equipment, as quality tools will lead to a quality job. Investing in good tools will also mean that you won’t need to replace them too frequently.

 

There isn’t a wide market of people that require the services of a tree surgeon so another important aspect of starting a surgery business is starting to build a list of clients. You want to get your business to start making money as soon as possible, so meeting potential customers before you start will save you a lot of time once you’re up and running.

 

You should also figure out your work rate. Tree surgery is something that you can charge a substantial amount for, but you will also want to be able to pay any workers you may have a fair wage for their labour. Look at your potential incoming and outgoing costs before you start operating so that you don’t find yourself short on money. When you start your business you shouldn’t have your prices too high. Nobody will want to pay high prices for an unknown business, so you should only start to charge more once you are well established.

 

You should also put a lot of attention into advertising. As I’ve previously stated, tree surgery businesses are not widely known, so you need the right advertising to make sure that your new business does not go under the radar. Look at producing local radio ads and make sure you have a catchy name and logo. It may be worth even hiring an advertising company to make sure it’s done right.

 

But most importantly, make sure you’re ready to start a business. The startup process can be really stressful and demanding and you will have to learn a number of challenging things. Make sure you don’t have other life commitments that you need to focus on as starting this business will require you to dedicate a lot of time.